Archive for the ‘work’ Category

This office is “eco-chic”…

Tuesday, May 12th, 2009

Just ask “one of the terminally stylish staffers”, like me. Muhaha!

Soft Citizen in Azure Magazine

Read about (some of) it in Azure Magazine:

The Toronto office of Soft Citizen – a film production company that makes music videos and commercials for the likes of Apple, ESPN and Dove – looks as if it leaped off the pages of a graphic novel.

Check out the site to see more of that, but the whole thing is in the June 2009 paper issue.

I cry over love. Not projects.

Friday, March 27th, 2009

I was talking with my friend tonight and she had a story about not one, but two of her co-workers who came into her office on separate occasions to cry today. They were both stressed out about two unrelated jobs, but work nonetheless.

I know this is quite common, but it always leaves me a little bit curious. I really can’t imagine work stress ever getting to that point and I hope it never ever does.

And I thought about her and said, “Wow, have you ever cried at work about work? I can’t imagine you ever doing that.”

And she was like “Pshaw, no! I cry over love. Not projects.”

To which I responded, “Haha, yes! That’s perfect! I’m going to twitter that! (I am such a dork in not a good way, I know) There are two types of girls in the world, ones who cry over work and ones who cry over love.”

To which she of course said, “No, that’s a way better thing to twitter!” Which it is right, but I didn’t twitter anything, because I was thinking about what type of girl I am who doesn’t cry over work or love.

I’m the third type of girl, the one that cries over a real good Vinyl Cafe with Stuart Maclean story. Just bawls inconsolably.

VIFF trailers are so hot right now

Thursday, October 2nd, 2008

VIFF: We’re glad you’re here

Client: Vancouver International Film Festival
Director: Christopher Hutsul
Agency: TBWA Vancouver
Production Company: Soft Citizen

VIFF 2008





AND Marketing Magazine and Adnews are putting out articles tomorrow.


This is so awesome. Congratulations everybody!

The list just goes on and on…

Find out about: Representation of Interracial Couples on Mainstream Television

Thursday, August 21st, 2008

My friend who is still in ComCult sent me this link. My heart skipped a beat. Yikes. This is terrifying to me, but definitely proof that I can write a lot of pages if I wanted to:

Representation of interracial couples on mainstream television : confining identities of race and gender in Heroes / by Sarah Lasch.

Are you ready?

Tuesday, June 24th, 2008

Now that I have a job that I am getting used to, enjoy and I’m doing it well, I am gaining a little bit of confidence about making my posts here a bit more irreverent.

Some of the big projects I had on the go have ended and now I feel like I can concentrate on myself and take time for cultivating my own stuff again. I haven’t had less than 3 things going on at once for a long time now. Get ready for more introspection as well as my blog to feature things that I’m actually making and doing for myself, which is fun for me. Fun for you too maybe, but definitely fun for me. I hope that posting, showing, living and doing through this medium will encourage the same.

Tied to a desk

Thursday, June 5th, 2008

I know a lot of people complain about working in an office… They hate sitting behind a desk all day. They want to be in the open air. Office politics are a drag. Office life is a huge nightmare life for some people. Okay, maybe… but I think it’s not so bad, to be honest. Going to the same place everyday and having my own desk and work computer is nice stability. I like keeping busy and organized. Writing emails and being on the phone is pretty fun. What’s so bad about sitting down all day? I would rather sit than stand; my legs get tired otherwise. I get up to get snacks or water all the time and run to the photocopier or take a walk to the nearby market on my lunch breaks if I’m feeling restless. It’s awesome. I like passing my co-workers in the hallways and asking them about their day. They are interesting people. There’s always lots to do and I can’t imagine being bored. There are some drawbacks I suppose, but for me this is ideal. I’m sure other people feel the same… I guess it’s not as cool to follow convention, but it works for me and so I’ll take it. I don’t always have to be a rebel.


Tuesday, May 27th, 2008

Being the new kid is a bit overwhelming. I’m starting my third week and settling in so I have gained some perspective. Also, I’ve been getting some good advice from people. Also, this isn’t really my first job, so I do have some experience to speak from. Honest, you can trust me. Also if you think of more stuff, feel free to add in the comments. I get so few comments, I wouldn’t mind you telling me a thing or two…

  • Have your head in the game fully completely. Always be eager to take on things and attentive to your job tasks and your coworkers and nothing else. You don’t want to miss anything or make any needless mistakes. Speak directly to everyone who talks to you, take notes, remember names and details. Check your facebook and make personal calls on your own time. You don’t want to look unprofessional.
  • Be on time and never leave early. For the first little while it may be a good idea to overdo it and come a bit early and leave a bit later. Never be eager to leave or seem like you want to at the end of the day, even if you have had a long day and you’re tired, because you probably will be. I’m serious, fake it if you have to. Try to clear up your schedule so you don’t have any commitments right after after work or late at night to give you some breathing room and nothing else to worry about beside doing a good job (see # 1).
  • Don’t beat yourself up when you don’t know anything. Starting a new job is always a learning process. You want to impress everyone and pick things up right away, but it is impossible to know everything right away. I still feel like a bit like an alien after all this time, but I can tell it’s much better already… Be patient with yourself and don’t get frustrated or feel overwhelmed when you don’t get it all at once or when you have to ask questions. The people around you will understand and be happy to accommodate you while you’re training. They’ve been through it before too. One of my mentors who is awesome at her job told me it took her 6 months in her current job to just feel human.
  • Communication is key. Let your supervisors know what you’re doing. This serves multiple purposes: if you screw up you will know right away and not do it again, they will know you are doing your work and a brilliant job, and I don’t know about you but getting things out and going over duties helps to solidify them in my head so it helps me learn and keep track of things. Ask a lot of questions, it’s expected of you, it’s really helpful, and makes you look keen.
  • Pay attention to everything. When you first start at a new job, there are protocols and politics that you probably have never encountered before already in place. Take your time, watch, learn, and be sensitive to this. Don’t say too much and don’t get personal. I’m not advising you to be suspicious or paranoid, but feel things out and figure out the details before jumping into a situation you are unfamiliar with.
  • Be straightforward, confident, and positive. They like you so much they decided they want to see you everyday over everyone else they met. You can do this job better than anyone else who applied, they could tell, and so now you just have to do it. They thought long and hard about who to hire and picked you. Try your very best, obviously, but know that it’s not really a question about if you will be good at your job or not, you already know you are awesome, it’s just a matter of deciding to be good at your job. It’s kind of a no-brainer decision there, right?

I’m not frontin’

Saturday, April 5th, 2008

Among the other things I’ve been looking into, I’ve decided to become very interested in image consultants. I just think it’s so interesting and really relevant. Because I’ve been doing more publicity related stuff with the Find Christina Calayca Group, Images Festival, and Bicycle Film Festival, I’ve started thinking more and more about doing that effectively. Also, in my own job search I’ve noticed image plays a huge part, especially in the media. I’m setting up meetings with an image consultant and some friends that are publicists in the next week just to pick their brains and learn all about it. Real cool stuff!

Also, this newfound fascination has manifested in me gaining experience in this by helping out some friends who are musicians. Taking an idea or personality and packaging it to be easy to understand, delicious, and sexy to a larger public via different media is very fun. I like how I am forced to think in order to step outside and imagine how someone would view certain products from their perspective.

Some might call it “selling out”, but I disagree. I think it’s taking a part of something that is real and genuine and processing it to communicate and emphasize certain aspects that are easy to understand and that people find appealing. Everyone should be a little bit savvy when it comes to selling themselves, I think, and have a clear understanding of what they have to offer.

Me in a somewhat professional-sounding nutshell

Monday, March 17th, 2008

I just had to write a new bio for a presentation I am helping to make for our research project. I’m pumped for the presentation, but writing things like this is not my favourite. I edited an older one I found online and wonder what things I was supposed to include, what things should I have not, should I make it sound more light-hearted with a well-placed, tasteful joke or should I make it sound more professional and use bigger words and call myself Ms. Lasch? These are big questions, but ultimately, few people will read it, right?:

Sarah Lasch has recently completed her master of arts in the joint program in Communication and Culture at Ryerson and York Universities in Toronto. She currently works as a researcher for the Ted Rogers School of Management at Ryerson on a federally funded project on the business risks of online social networks. Sarah also has extensive experience working as a producer in television and film. Before moving to Toronto, she spent a year at the Banff New Media Institute working in an environment on the cutting edge of interactive technology. In 2004, she received her bachelor of arts honours in Media, Information and Technoculture at the University of Western Ontario. Sarah is a filmmaker and new media artist whose work uses humour on the the surface to facilitate a deeper focus on questions of identities of race, gender, and sexuality.

Find Christina Calayca

Saturday, February 9th, 2008

My cousin Karen’s 20 year old niece and goddaughter Christina went missing this past August while camping in a forest near Thunder Bay. After searching for two weeks, the police gave up. Understandably, my family is devastated and cannot achieve closure until we find her. I sometimes think about how cold and dark it is outside and I get so sad and scared thinking about her all alone out there. We will not give up on her and we are raising money to sponsor an independent search of the wilderness where she was last seen. Every penny that we make goes to this search. Please see this website I designed for more information and donate generously to a really important cause:

Find Christina Calayca Group