Archive for May, 2009

Where Are You Go – Trailer

Wednesday, May 20th, 2009

Benny posted this on his facebook yesterday. Check out the trailer for the film he made (with help) that looks absolutely incredible. I believe it’s premiering at the Bicycle Film Festival this year. Blurb below the video:

Four months on a bicycle between Cairo, Egypt and Cape Town South Africa is not your typical African safari.

En route with the Tour d’ Afrique, the world’s longest bicycle race and expedition, the Zenga Bros. (CAN) and Brian Vernor (USA) make light of this physically daunting trip by sharing a universal love of the bicycle with Africa’s roadside mechanics, sporting racers, and innumerable curious strangers.

Traveling more than 70 miles per day, 50 racers and expedition riders experienced the boundless Nubian desert of Sudan, the great majesty of Victoria Falls, and finally the cold rush of the Atlantic Ocean.

Where Are You Go captures the 7,000 mile expedition as a constant adventure full of playfulness and mysterious beauty, and is a testament to the endurance of human curiosity.

More on the Soft Citizen office renos

Friday, May 15th, 2009

A story about our renos is in blogTO today. It also includes a link to more pictures of the office***. I didn’t mention last time that the Ministry of the Interior designed it. I probably should have.

Soft Citizen in blogTO

***A picture of my office is not featured.

In-Flight Safety – “Model Homes” Video

Thursday, May 14th, 2009

Directed by Drew Lightfoot for Revolver Film Company. In-Flight Safety teams up long time friend Drew Lightfoot for another beautiful video.

BFF Trailer to feature large cardboard letters riding bikes

Wednesday, May 13th, 2009

The 2009 Bicycle Film Festival trailer was shot this weekend in Toronto.

BFF Toronto Trailer pic 4

We flew in a director from Italy, Marco Mucig. I just received screen grabs, but I think they are too precious to display publicly until I receive word. But boy-oh-boy it looks real nice. You’ll have to come to the festival to see!!

These cool looking on-site photos by Alex Tran:

BFF Toronto Trailer pic 1

BFF Toronto Trailer pic 2

BFF Toronto Trailer pic 3

My bike is being ridden by the letter “L” in “FILM” in these photos. Haha.

This office is “eco-chic”…

Tuesday, May 12th, 2009

Just ask “one of the terminally stylish staffers”, like me. Muhaha!

Soft Citizen in Azure Magazine

Read about (some of) it in Azure Magazine:

The Toronto office of Soft Citizen – a film production company that makes music videos and commercials for the likes of Apple, ESPN and Dove – looks as if it leaped off the pages of a graphic novel.

Check out the site to see more of that, but the whole thing is in the June 2009 paper issue.

The Deep Inside. Exhibition of 3D Art.

Thursday, May 7th, 2009

The Deep Inside. Exhibition of 3D Art.

Curator Rafi Ghanaghounian of Keep Six Contemporary and Michael Viglione of Studio XIX present “The Deep Inside” An exhibition of 3-D art

“The Deep Inside” is part of this years Toronto Comic Arts Festival.

Opening reception: Monday May 11, 7-9pm
Film Screening, the Creature from the Black Lagoon in 3D, 9:00pm
$10 cover (include reception and screening)
Duration of exhibit: Thursday May 11-Sunday May 24
Hours of viewing: Mon-Fri, 12-3pm, or by appointment (free after the 11th)
Contact Rafi Ghanaghounian at

Participating artists:
Steve Manale, Steve Wilson, Aaron Leighton, Clayton Hanmer, Fiona Smyth, Gary Taxali, Adam Swinbourne, Christopher Hutsul, Charlene Chua, and Michael Comeau.

From Chris Hutsul’s site, Hutsulville:

Hutsulville The Deep Inside

Dix Sept Encore

Wednesday, May 6th, 2009

WARNING: This is my second mildly offensive/unprogressive post in a row… but… I saw 17 Again with Lori (I have to implicate someone else too) last night. I enjoyed it. I wouldn’t recommend it. I wouldn’t even admit that I saw it, really. Only to you, because I know you won’t judge me. But yes, I liked watching it fine. Here’s my overview:

  • acting = great
  • story = fine
  • late 80s pop culture references = sweet
  • happy ending = of course
  • corn factor = not that bad
  • zac efron = very very cute
  • matthew perry = unattractive and too chandler-esque, but limited screen time

Take from this what you will… I’m not saying, I’m just saying.

dis sept encore

Carousel: A Cinema 21:9 Production

Monday, May 4th, 2009

More cool interactive advertising, this one is for Philips, I wanted to share: