Toronto cyclists go out of their way to show love to good drivers

This is an awesome campaign idea to address the weird but totally present animosity between cyclists and drivers. I like the idea of cyclists putting in the effort, because we’re nice people. It strikes me as a little bit suck-uppy for things we should expect drivers to do anyway, but you know what? We can drop our pride for the good of everyone and raise awareness in a way that doesn’t make people defensive. PR-wise it’s pretty frickin brilliant, you think?

Read the Now article on the campaign…

Leave a Reply